At the entrance of the shopping street, for 70 years.

In front of Fuse Station. Visitors are welcomed at “Momoya,” a Japanese/Western confectionery. The shop was founded in 1953. It has always stood at the entrance to the shopping arcade as it always has.

The name of a long-established shop might make you feel intimidated, but Momoya shows no such signs.
The showcase is lined with their famous Daifuku fruit sweets, and passersby casually take a look at them.
From seasonal Japanese sweets to Western baked goods, ramune and rice crackers, Momoya offers a wide variety of sweets.

As the title “Japanese and Western confectionery” implies, the shelves are filled with a variety of confections that defy any genre.

The time has come for mixed juices to be eaten, not drunk.

Among these morsels, there is one name that is a bit curious.
Mikkusu Daifuku. It may seem like a joke when written, but it is a specialty that is seriously loved in Fuse.

When you put it in your mouth, you first feel the gentle crunch of the rice cake. Then comes the cool milk bean paste and whipped cream, followed by pineapple, orange, and banana.
Then, pineapple, orange, and banana – and then….
Unlike the mixed juice drink, each fruit remains intact.
But as you take one or two bites, you find yourself smelling “that flavor” in your mouth.
It tastes like that Osaka mixed juice you drink at a coffee shop.

Without mixing them, they are mixed together.
It is a strange sensation as if the individuality of each fruit slowly overlaps in your mouth.
Daifuku was born from the president’s idea of expressing his favorite mixed juice in a confectionary.
The perfect balance of playfulness and attention to detail is typical of this store.

The chestnut buns are the size of two hands.

And one more thing. This is not just any chestnut manju.
Its name is “Ooguri” (big chestnut). As the name suggests, it is large enough to fit in the palm of your hand.

Inside are three to four chestnuts in sweetened soy sauce.
Wrapped in moist dough and bean jam, its weight is more like a small gift than a pastry.

The “large chestnut” has been Momoya’s signature product since its establishment.
Nowadays, the “regular size” “small chestnuts” are also available, but many locals say, “It has to be this one,” and choose the large chestnuts.

They are good for a holiday snack, and people from far away will be pleased to receive them as souvenirs.
When you open the package, you feel as if time has stopped for a moment. That is also good.

The flavors change with the seasons.

Momoya doesn’t stop with just the standard items.
In spring, there is “Kashiwa Mochi Pie. Ice Kuzumochi in summer.
Every season has something new and delicious to offer.

The ice kuzumochi has a cool, clear texture, and even the sound of the ice kuzumochi when eaten is light and refreshing.
You can feel the love and playful spirit put into each and every confectionary.

Many items are sold out, so the best time to visit is in the morning.
As you browse, you suddenly notice that the air in the store is filled with a nostalgic warmth.

Pieces of memory in the form of sweets.

Momoya’s sweets are filled with “something a little strange.
But they are not just strange,
they may be born from the desire to make everyday a little more enjoyable.

The proposal is to eat mixed juice instead of drinking it.
The service spirit and the flirtation with the idea that chestnut manju buns can be the size of your two hands.
All of these things are gently laid out as if nestled in the town of Fuse.

Momoya is not a famous store that appears in tourist magazines. However, if you encounter it on your travels, it may be a place you will never forget.

If possible, visit in the morning when you are hungry. If possible, don’t overload your schedule.
I think it is just right to drop by in such a way.